Welcoming Sonja 
Welcoming our new partner leading strategy and storytelling, Sonja Sorrel
Sonja Sorrel has joined us as partner, bringing with her a wealth of strategic communications expertise and a talent for storytelling.
A seasoned strategist with over 25 years of experience, Sonja focuses on simplifying the complex. Her background spans consulting, content development, media relations, and large-scale project leadership.
Before joining Delta, Sonja held roles at Principal Financial Group, where she led media strategy, issues management, thought leadership, and marketing initiatives — all with a strong focus on collaboration and aligning communication with business outcomes.
Sonja’s addition reflects our continued commitment to delivering smart, strategic, and deeply tailored content and design. Her ability to craft the right message for the right audience strengthens our capabilities.
We’re thrilled to welcome Sonja back — and even more excited for the value she’ll bring to our clients.
Why human creativity still reigns in the age of AI
We’ve been talking a lot at Delta about how to use AI effectively while recognizing the irreplacable role human creativity serves in design. Check out this article about why we believe human creativity will stay at the heart of our work.
The rise of AI and why human creativity still leads.
Reach out to Sonja if you’d like to chat about a new project.